We're here for you 100% Kiwi.
GAS has over 130 sites across New Zealand. It is 100% New Zealand-owned and the great majority of GAS supplied petrol service stations are independently owned and operated. GAS aims to provide personal, friendly service and is proud of its involvement in local communities throughout the country. Indeed, the focus GAS applies to local communities is at the core of its business, be these communities in heartland, rural areas or within New Zealand’s major urban centres.
The petroleum retail industry in New Zealand is deregulated. Among much else, this paves the way for the major oil companies to cut-back on relatively inefficient supplies of fuel to the smaller, independent service stations of New Zealand in favour of their own, rather larger (and relatively efficient to supply) company-owned stations.
GAS is founded by a group of New Zealand businessmen following years of assessment, modelling, discussion and negotiation of an array of mechanisms for entering the local fuels market. The final solution is a simple one. A supply arrangement is entered with Caltex for the purchase and resale of fuel products. These are to be both acquired from it and then delivered by it through use of its own logistics and distribution network.
The first GAS station is Leigh Motors located an hour north of Auckland and which has remained in the GAS network to this day. This great little business, typical of the GAS brand, supplies fuel to a vibrant resident community and the many overseas and local tourist visitors to the area.
By the end of 2000, GAS has established 14 stations from Te Hana in Northland to Kingston in Otago.
After an exhaustive review of options, GAS switches its supply arrangements to BP and again takes advantage of a major company’s high-quality fuels and distribution network.
The GAS-BP relationship has since evolved, endured and generally matured through several contractual iterations; it remains in place today.
The GAS network has 75 stations.
The GAS network reaches 120 stations despite a continuing decline in the combined retail fuel market in New Zealand. GAS senses a need for renewed focus on its brand, its roots and the basics of running small businesses. In short, it sees the need for a strong consolidation in the substance of its existing network and Project Phoenix is initiated and is carried out over the next three years.
The GAS network is in the later stages of a comprehensive physical and systems refurbishment program With few exceptions, GAS service stations now operate on one of two standardised, modern technology platforms; its aggregate fuel volumes across the network are stable and growing; and the flow of opportunities to add service stations to the GAS network is highly encouraging.
GAS joins the AA Smartfuel loyalty program and adds significant further value to its offer to motorists up and down the country.
Much is planned for the future. While the GAS brand is not, and is unlikely ever to become, a “major” in the New Zealand fuels market, it sees this as a strength and a foundation for its community-level operations. It is after all “100% Kiwi” and proud of its claim that, “We’re here for you”.